Proof that beautiful
catalogues can still sell.
60% better.
A finely crafted 32-page piece that struck the
perfect balance between brand and performance, delivering
an uplift in NET ROAS of over 60%.
Naturalmat came to us looking to improve the performance of their direct mail —
aiming to drive more customer response and increase orders, whilst staying true
to their premium, sustainable brand in a crowded luxury bedding market
This was the third catalogue we created for Naturalmat — evolving the look, refining
the layout, and introducing subtle optimisation techniques to improve cut-through
and conversion. Each edition built on the last, combining premium, brand-led design
with a performance mindset that aligned beautifully with their audience.
60% uplift in NET ROAS
Officially declared “our best performing DM ever” by the client
Increased customer orders and engagement across channels
A proven format that now forms the backbone of their acquisition strategy
“We’ve always had strong product stories — but this helped bring them to life visually. Everything now feels more effortless, confident, and easy to shop.”
Harry, Marketing Director, Naturalmat
Ready to optimise your catalogue?
Start with our FREE 4-page catalogue demo
to experience our approach firsthand