Is your catalogue working hard enough?
We optimise your existing pages using direct-response principles proven to lift response and sales. Your brand stays yours. It just sells harder.
Free Page Redesign, on us. It starts with a 20-minute call, so the redesign is built around your business, not our assumptions.
“Working with Paper & Pixels on our catalogue set a completely new benchmark for what we can achieve with our direct mail. The new design captured our brand perfectly and delivered a significant lift in response rate and sales, with net ROAS up 61%.”
Harry Engels, Marketing Director, Naturalmat
Before
After
Direct Commerce Awards 2025CATALOGUE DESIGN - WINNER
Naturalmat's catalogue became a genuine sales tool without losing its premium, sustainable feel. We optimised every page with immersive imagery, social proof, 3rd party authority, benefit focused copy, cross selling to improve AOV and re-sized to a format that made the most of Royal Mail pricing brackets.
+61%Increase in Net ROAS
28%uplift in response rate
48%uplift in gross sales
25 years of improving response for B2B and B2C brands
“The quality of the creative in an offline campaign is often the difference between success and failure”
Live, commercially tracked campaigns
Real clients. Real results.
+61%
net ROAS, alongside +48% gross sales and +28% response rate
+100%
uplift in sales from revised catalogue and campaign creative
+60%
uplift in catalogue-driven sales
+50%
on the front cover promotion, and +20% across most pages
2×
forecasted results on a fundraising campaign
- 20+ adverts
20–120%
uplift from A/B tested ads that consistently beat the control
Winner, Direct Commerce Awards 2025, Best Catalogue Creative and Production (Naturalmat).
This is what optimisation looks like
Real spreads from real demos. Same brand, same products, working harder.
Before
After
Before
After
Before
AfterWhy most catalogues underperform
“I've looked at thousands of catalogues, and there's a common thread with the ones that underperform. They're designed to look good rather than to sell. Images too small. Copy that doesn't sizzle. Hierarchy that ignores which products actually make the money. No trust signals, no upsells. And ultimately they are not being designed with their customer front of mind.”
Three disciplines
One focused outcome
Every optimisation is built around measurable response not aesthetic preference.
Direct Response Design
We restructure your pages to guide the reader's eye from headline to call to action, using layout principles that make every spread shoppable rather than browsable.
Persuasive Copywriting
We rewrite the words with one goal: response. Benefit-led headlines, body copy that answers the real objection, and calls to action people actually follow.
Trust and Order Value
We build in the reassurance that removes hesitation. Guarantees, service promises, social proof, and upsells placed where they lift average order value.
The free demo
We'll redesign your pages for free. Start with a 20-minute call.
The demo is genuinely free and there is no catch. The call happens first for one reason: a redesign built on twenty minutes of understanding your business is far more useful than one built on guesswork. That's also the point where we get a natural read on whether we're a good fit to work together.
Book a 20-minute call
Twenty minutes, no pitch. It also tells us both whether we're a good fit, which saves everyone the awkward version of that conversation later.
We redesign your pages, free
One or two real spreads from your own catalogue, rebuilt properly. Because we have had the call first, the redesign is built around your actual products, margins and customers rather than guesswork from the outside.
We walk you through the reasoning
A presentation covering every change and why it works, with the test data behind it. No charge, no obligation. You keep the thinking whether you go on to work with us or not.
If you want the full book, we take it on
End-to-end redesign and production, or a design package if you have an in-house team who need the framework rather than the labour.
Don't take our word for it
“What James was able to do was use his experience and expertise to stand from a position that we can't, and give us a completely different perspective.”
“As per their proposal, there was no catch. I totally recommend taking them up on the offer, it's a complete win, win!”
“They clearly know what they are talking about. The pages they redesigned were a real eye-opener in terms of what we can achieve.”
“What James was able to do was use his experience and expertise to stand from a position that we can't, and give us a completely different perspective.”
“As per their proposal, there was no catch. I totally recommend taking them up on the offer, it's a complete win, win!”
“They clearly know what they are talking about. The pages they redesigned were a real eye-opener in terms of what we can achieve.”
“What James was able to do was use his experience and expertise to stand from a position that we can't, and give us a completely different perspective.”
“As per their proposal, there was no catch. I totally recommend taking them up on the offer, it's a complete win, win!”
“They clearly know what they are talking about. The pages they redesigned were a real eye-opener in terms of what we can achieve.”
“What James was able to do was use his experience and expertise to stand from a position that we can't, and give us a completely different perspective.”
“As per their proposal, there was no catch. I totally recommend taking them up on the offer, it's a complete win, win!”
“They clearly know what they are talking about. The pages they redesigned were a real eye-opener in terms of what we can achieve.”
Ready to see your catalogue drive more sales?
Get your free page redesign. It starts with a 20-minute call, so we learn how your business works before we redesign real pages from your catalogue. No commitment, no cost.