“The experience Paper & Pixels has in Direct Response is invaluable” – McCarthy Stone

Test creative delivers 60% more leads.
Conversion can take anywhere between 5 months to 20 years at McCarthy Stone. But it’s not all that surprising when you’re peddling £500k homes or apartments.

Still, even more reason to work with an agency known for generating more responses and getting more leads into the funnel.

Control: 5 leads | Test: 8 leads

The direct response principles at play

Problem first

People must accept they have a problem before they’re ready to understand your solution.

AIDA formula

Attention, Interest, Desire, Action is the most consistent copywriting formula for sales letters.

Social proof

Frequent testimonials are peppered throughout, not isolated on one page.


Product features mean diddly squat to customers. We needed to show them the benefits.

“We felt comfortably uncomfortable with testing longer copy, but the team at Paper & Pixels were able to rationalise creative decisions better than any creatives I’ve seen. And in the end, they were right.”

Tom Malins

Head of Performance Marketing McCarthy Stone

Proudly BLUE14

Paper & Pixels works alongside the very best performance marketing agencies in the business. Offering clients access to a proven network of best-in-class direct response specialists across paper, pixels and beyond.

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