Test creative delivers 60% more leads.
![Client Logo Tiles - Colour 33](https://www.paperandpixels.co.uk/wp-content/uploads/2024/01/Client-Logo-Tiles-Colour-33-1.png)
Conversion can take anywhere between 5 months to 20 years at McCarthy Stone. But it’s not all that surprising when you’re peddling £500k homes or apartments.
Still, even more reason to work with an agency known for generating more responses and getting more leads into the funnel.
Control: 5 leads | Test: 8 leads
![mcarthy stone](https://www.paperandpixels.co.uk/wp-content/uploads/2024/02/mcarthy-stone.png)
The direct response principles at play
![](https://www.paperandpixels.co.uk/wp-content/uploads/2024/01/Group-326Principles.png)
Problem first
People must accept they have a problem before they’re ready to understand your solution.
![](https://www.paperandpixels.co.uk/wp-content/uploads/2024/01/Group-332Principles-1.png)
AIDA formula
Attention, Interest, Desire, Action is the most consistent copywriting formula for sales letters.
![](https://www.paperandpixels.co.uk/wp-content/uploads/2024/01/Group-324Principles.png)
Social proof
Frequent testimonials are peppered throughout, not isolated on one page.
![](https://www.paperandpixels.co.uk/wp-content/uploads/2024/01/Group-333Principles.png)
Self-interest
Product features mean diddly squat to customers. We needed to show them the benefits.
![BLUE14 LOGO](https://www.paperandpixels.co.uk/wp-content/uploads/2024/01/BLUE14-LOGO.png)
Proudly BLUE14
Paper & Pixels works alongside the very best performance marketing agencies in the business. Offering clients access to a proven network of best-in-class direct response specialists across paper, pixels and beyond.
Book your FREE 20 minute catalogue demo.