Cost per acquisition as low as £6
We’ve partnered with The Body Shop’s internal creative team for several years and are firmly within their overflow roster.
Winning them over with our design standards was easy enough. What they were surprised to find out, however, were the thumping results to boot.
The direct response principles at play
Interactivity
With such beauty products, it’s essential to be conscious of paper stock and interactivity to generate intrigue.
Scarcity
Offer end dates should be something to shout about, not buried in the T&Cs.
Social proof
Frequent testimonials are peppered throughout, not isolated on one page.
Authority
Lean into the charity’s bird and wildlife expertise at every opportunity.
“Every segment delivered incremental profit vs control – we’re pleased with how things continue to perform well.”
Proudly BLUE14
Paper & Pixels works alongside the very best performance marketing agencies in the business. Offering clients access to a proven network of best-in-class direct response specialists across paper, pixels and beyond.
Book your FREE 20 minute catalogue demo.