Over 10 years of driving catalogue sales
In the early before and after days, we delivered a 102% uplift in sales on some product lines.
And in 2022, we oversaw the implementation of RSPB’s rebrand into the catalogue.
The key was ensuring the new branding assets stayed within an optimised layout. Safe to say, results haven’t even looked like dipping.
The direct response principles at play
Scarcity
Offer end dates should be something to shout about, not buried in the T&Cs.
Social proof
Frequent testimonials are peppered throughout, not isolated on one page.
Authority
Lean into the charity’s bird and wildlife expertise at every opportunity.
Personalisation
Like a friend, you’d offer helpful advice and what products are best.
“Paper & Pixels continues to impress, and working with them for over a decade speaks volumes. We’ve reached twice as many lapsed/non-buyers this year as last.”
Proudly BLUE14
Paper & Pixels works alongside the very best performance marketing agencies in the business. Offering clients access to a proven network of best-in-class direct response specialists across paper, pixels and beyond.