Offline response rates are up by 140%
![Client Logo Tiles - Colour 25](https://www.paperandpixels.co.uk/wp-content/uploads/2024/01/Client-Logo-Tiles-Colour-25-1.png)
As a challenger brand in the ready-meal space, getting bums on seats is important.
So that’s what we delivered for Parsley Box across all of their offline marketing channels, including press, inserts, direct mail, and catalogues.
![Pb-case-study_new_v2](https://www.paperandpixels.co.uk/wp-content/uploads/2024/02/Pb-case-study_new_v2.png)
The direct response principles at play
![](https://www.paperandpixels.co.uk/wp-content/uploads/2024/01/Group-335Principles.png)
Messaging hierarchy
With so much to say, it’s essential to have a clear hierarchy, not try and say it all at once.
![](https://www.paperandpixels.co.uk/wp-content/uploads/2024/01/Group-333Principles.png)
Self-interest
Product features mean diddly squat to customers. We needed to show them the benefits.
![](https://www.paperandpixels.co.uk/wp-content/uploads/2024/01/Group-336Principles.png)
Heroization
Understand prospects want to see the product, not the art direction of a set.
![](https://www.paperandpixels.co.uk/wp-content/uploads/2024/01/Group-334Principles.png)
Value proposition
Do not assume readers will think they will understand the value. You have to show it to them.
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Paper & Pixels works alongside the very best performance marketing agencies in the business. Offering clients access to a proven network of best-in-class direct response specialists across paper, pixels and beyond.
Book your FREE 20 minute catalogue demo.