56% response uplift vs control
But, if you stop skirting around the subject and get to the point, you’ll probably have better results. And we did.
Control: 317 leads | Test: 497 leads
People must accept they have a problem before they’re ready to understand your solution.
Product features mean diddly squat to customers. We needed to show them the benefits.
“Lead generation is key in our buyer journey, and this test proved incredibly successful.”
Paper & Pixels works alongside the very best performance marketing agencies in the business. Offering clients access to a proven network of best-in-class direct response specialists across paper, pixels and beyond.