150% uplift on forecast
Selling £3k-10k walk-in showers and baths is tough at the best of times.
The nuances of people having to make this grudge purchase rather than wanting to are tricky. Still, when you’re as focused on the reader as we are, then the results are impressive.
Forecast: 112 leads | Actual: 279 leads
The direct response principles at play
Problem first
People must accept they have a problem before they’re ready to understand your solution.
Self-interest
Product features mean diddly squat to customers. We needed to show them the benefits.
AIDA formula
Attention, Interest, Desire, Action is the most consistent copywriting formula for sales letters.
Value proposition
Do not assume readers will think they will understand the value. You have to show it to them.
“Some incredible results for our latest test, and we’re now building direct mail into our acquisition budget.”
Proudly BLUE14
Paper & Pixels works alongside the very best performance marketing agencies in the business. Offering clients access to a proven network of best-in-class direct response specialists across paper, pixels and beyond.
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